Search Engine Optimisation for Business


 (excl. VAT)

CPD Units: 2
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.

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80 minutes

Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions

Module Number Module Name Pass Required
1 Introduction to SEO 70%
2 Link Building 70%
3 On-Site SEO 70%
4 Social Media as part of SEO 70%
5 Local Search 70%
6 Pay Per Click (PPC) 70%
Module Name Introduction to SEO
Module Number 1
Pass Required 70%
Module Name Link Building
Module Number 2
Pass Required 70%
Module Name On-Site SEO
Module Number 3
Pass Required 70%
Module Name Social Media as part of SEO
Module Number 4
Pass Required 70%
Module Name Local Search
Module Number 5
Pass Required 70%
Module Name Pay Per Click (PPC)
Module Number 6
Pass Required 70%
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Interested in this online training?

Individual courses can be purchased online. Our subscription plans for organisations significantly reduce training costs and include unlimited access to all online courses for 12 months. Contact us to find out more.

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20 Old Bailey

Telephone: 0208 057 8233