Social Media for Business

£25

 (excl. VAT)

CPD Units: 3
The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

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Duration

100 minutes

Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions

Modules
Module Number Module Name Pass Required
1 Introduction 70%
2 What is Social Media? 70%
3 Introduction to POST Methodology 70%
4 Websites and Microsites 70%
5 Facebook 70%
6 LinkedIn 70%
7 Twitter 70%
8 Blogging 70%
9 Video 70%
10 Bringing it all Together 70%
11 Is Social Media Worth It? 70%
Module Name Introduction
Module Number 1
Pass Required 70%
Module Name What is Social Media?
Module Number 2
Pass Required 70%
Module Name Introduction to POST Methodology
Module Number 3
Pass Required 70%
Module Name Websites and Microsites
Module Number 4
Pass Required 70%
Module Name Facebook
Module Number 5
Pass Required 70%
Module Name LinkedIn
Module Number 6
Pass Required 70%
Module Name Twitter
Module Number 7
Pass Required 70%
Module Name Blogging
Module Number 8
Pass Required 70%
Module Name Video
Module Number 9
Pass Required 70%
Module Name Bringing it all Together
Module Number 10
Pass Required 70%
Module Name Is Social Media Worth It?
Module Number 11
Pass Required 70%
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Techcentre
20 Old Bailey
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EC4M 7AN

Email: contact@techcentre.com
Telephone: 0208 057 8233

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